CHALLENGE

 

Though the brand noticed a gap in the market but wasn’t able to capitalize on the opportunity. For the first year and a half, The White Willlow found it very difficult to liaison with all the e-commerce marketplaces. The brand was having a difficult time with account setup, documentation, understanding of marketplace guidelines and requirements.

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POST ASSOCIATION WITH KREATE KONNECT

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The White Willow started working with Kreate Konnect from August’ 2015.

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As a part of its e-commerce management solution Kreate Konnect took the brand live across all the domestic e-commerce marketplaces within a span of 3 months.

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Products were listed according to the marketplace guidelines using the in-house listing management tool. Each product listing was given a listing quality score and continuos improvements were made.

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Marketplace warehousing was availed and sponsored advertisements were run on the products. The campaign performance tracking tool was used to monitor and analyze the performance of the products and keywords.

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Brand store was created on the Amazon marketplace and enhanced content was written. This lead to an increase of 20% in monthly sales.

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Inventory management and CRM process was automated.

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The data analytics tool was used to analyze various data points such as pricing, shipping, listing quality scores and their impact on sales.

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RESULTS

 

Today the brand is the top seller on the Amazon India marketplace with 10% of the catalog being the Amazon choice and best seller products.