CHALLENGE

 

Though the brand had created a name for itself in the offline space but hadn’t been able to crack the e-commerce market. The brand was finding it difficult to understand how to sell the high ticket value items through e-commerce.

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POST ASSOCIATION WITH KREATE KONNECT

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Karara Mujassme started working with Kreate Konnect from September’ 2015.

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As a part of its e-commerce management solution Kreate Konnect started identifying the niche marketplaces across the globe that would suit the brand’s product sensibilities. Since the brand already had a logistics infrastructure in place shipping to any country was not difficult.

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Kreate Konnect also helped the brand to create a special catalog for the domestic e-commerce marketplaces. The catalog had products which were not very high priced and the brand had either the manufacturing or sourcing capabilities for the same.

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Databases for interior designers, architects were created and through email marketing all this traffic was directed to the e-commerce marketplaces.

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Marketplace warehousing was availed and brand tie-ups were done to promote the products during sale events.

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RESULTS

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Today the brand has a burgeoning e-commerce team that coordinates with Kreate Konnect on all aspects daily from order processing, CRM, data analytics and advertising. Sales from e-commerce today contribute 5% to the total revenue from 1% 3 years ago.