CHALLENGE

 

The brand had a really unique range of products but had been facing issues with working with the various online marketplaces.

 

 

POST ASSOCIATION WITH KREATE KONNECT

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Kanyoga started working with Kreate Konnect in May 2016.  

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As part of its e-commerce management solution Kreate Konnect immediately opened accounts for the brand on various marketplaces.

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Since the brand was completely new to the e-commerce marketplaces it didn’t know at what price points should it sell the products. Kreate Konnect conducted a product category and competitor analysis and worked on product pricing for the brand. A reverse analysis was done wherein different price points were calculated keeping in mind potential discounts that would have to be offered during sale events.

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Since the brand had only 20 products to start with, products were bundled to create combos thereby increasing the catalog size and variety.

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Brand store was created and enhanced content was written for the products.

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Marketplace warehousing was availed and sponsored advertisements were run on the products.

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Inventory management and CRM solution was implemented which automated both the processes.

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RESULTS

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Today Kanyoga has become for its yoga themed products on the various online marketplaces in India. The brand has stayed with Kreate Konnect for 2+ years and intends to continue with the association in future as well.